SEO for Jewelers

Happy Jewelers Increases Revenue by +96% in 6 Months


increase in organic traffic


increase in revenue



Dedicated to setting and maintaining the highest standards in business ethics, professionalism, knowledge and customer satisfaction, Happy Jewelers is as unique as its custom-crafted pieces. The owner’s father began building our reputation back in 1973 and over 40 years later, they continue to make sure that every piece of jewelry we sell is second to none.


Fullerton, California

The Challenge

Happy Jewelers came to us wanting a marketing strategy. We did an audit on the site and found plenty of opportunities ranging from technical, content, to link building.

User Experience

We helped Happy Jewelers redesign their website and implement a review strategy. We were able to get plenty of user generated content to post on the product detail pages which improved conversion rates.

Technical SEO

Happy Jewelers had a lot of different categories fulfilling the same intent. We crawled all of their collection pages and got rid of any duplicate categories. 


We were able to get content created for Happy Jewelers which ranks pretty well right now on Google. Some of which are terms like “how to wind a rolex”, “how to layer necklaces” and plenty of more.


We were able to get Happy Jewelers published on some of the following press articles. These are high authoritative websites that Google loves.

The Results

Since starting to work with Strategy interactive in May 2021, Happy Jewelers has increased traffic by 51%. Revenue has increased by 96% and they have are now ranking for the most organic keywords ever since the site has started.

The screenshot below shows the conversion increases for Happy Jewelers + Strategy Interactive:

96% Increase in Revenue

All Time High Organic Keyword Rankings

51% Increase in Organic Traffic

More Customer Stories

See the most powerful SEO and content strategy in action